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Crosby Straightpoint

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Heavy Lift PFI Presentation image
Straightpoint (SP) has been shortlisted in the innovation category at this year’s Heavy Lift Awards, to be presented by Heavy Lift & Project Forwarding International (HLPFI) magazine on 15 October at the Hilton Old Town in Antwerp, Belgium.

SP’s Bluetooth-enabled load cell range and accompanying app have been highlighted as the products that separated the manufacturer from other entrants. SP is in illustrious company, with special transport equipment manufacturer, Goldhofer and heavy lift business, Sarens joining it at the final stages of judging.

Phil Roch, marketing executive at SP, said: “It gives us a huge sense of pride to not only be shortlisted by a renowned title but to be alongside two of the biggest names in the heavy-lift sector. Whoever turns out to be the deserved winner on the night, we’ve been presented with an opportunity to showcase our company and penchant for innovation to a prestigious audience. HLPFI’s readership seeks to reduce risk in the projects they work on and we’re happy to align our force measurement technologies with that endeavour.”

SP recently updated its Bluetooth capability and launched an enhanced version of its popular HHP app. Load cells now use wireless technology for exchanging data over short distances to communicate with up to eight devices, carrying the information up to 100m (328 ft.) away. Collected data can be sent onto other recipients in the form of an Excel spreadsheet or PDF report. Award judges will note the product’s ability to send reports from the same device that captures data that is already on the user’s person—such as a mobile or cell phone.

Roch said: “With a highly active and progressive R&D [research and development] department, SP and [owner] Crosby are always striving to enhance the features of our existing product range, incorporate new technologies, and release brand new innovations. Our company’s mantra is all about helping to make the industries that consume our products safer by providing knowledge about the load. The Bluetooth range and app epitomise that ethos.”

He continued: “Recognition from HLPFI is further endorsement of our commitment to the global heavy lift and project logistics sector in particular. It’s one of the most informative and visually appealing industry magazines we consume and advertise within, with a massive readership base, many of which are important decision makers within their companies. Between now and the gala awards evening in October, we look forward to working with the title to showcase ongoing SP innovation and case studies via its editorial pages.”

Award categories are varied, including Airfreight Solution of the Year, Excellence in Engineering, and Shipping Line of the Year. For a full list of finalists, click here: https://www.heavyliftawards.com/heavyliftawards2019/en/page/shortlist-2019


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